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ROK Financial vs 1st Alliance Group
Built live from what each lender publishes. Nothing here is estimated — where a lender publishes nothing, the cell says so.
| Attribute | ROK Financial | 1st Alliance Group |
|---|---|---|
| On the record |
|
|
| Lender type | Broker / marketplace | Not stated |
| Products offered | MCA, Working capital, Term loan, Line of credit, SBA, Equipment, Invoice financing, Asset-based | MCA, Working capital, Revenue-based |
| Published amounts | $10K – $5M | Not disclosed |
| Pricing basis | Not disclosed | Not disclosed |
| Published rate | Not disclosed | Not disclosed |
| Disclosed fees | "No, there are no application fees" (FAQ). No factor rate or other fee is published. | Not disclosed |
| Repayment frequency | Variable with revenue | Daily |
| Term length | Not disclosed | Not disclosed |
| Minimum credit score | 500 | Not disclosed |
| Minimum time in business | 6 mo | Not disclosed |
| Minimum monthly revenue | $10K/mo | Not disclosed |
| Collateral required | Not disclosed | Not disclosed |
| Personal guarantee | Not disclosed | No |
| States excluded | Not disclosed | Not disclosed |
| Industries excluded | Not disclosed | Not disclosed |
| Speed to fund | Same day funding | Same-day funding |
| Speed conditions | "funds in as little as 24 hours" | "approval within 3 hours and enjoy same-day funding" |
| Headquarters | Great River, NY | Aventura, FL |
| Established | 2014 | Not disclosed |
| Next step | Enquire Review | Enquire Review |
Rates on this page are not directly comparable unless the pricing basis matches. A factor rate of 1.30 and an APR of 30% are different measures of different things — a factor rate is a multiple of the amount advanced with no time dimension, an APR is annualised. Read the pricing basis row before comparing the rate row.