Industry restrictions and the exclusion lists most funders keep
Almost every funder maintains a list of industries it will not touch. Almost none publish it, and the reasons are rarely about how good your business is.
Drafted with AI assistance. Not yet independently checked. Nobody has verified the claims on this page against a source, so treat the figures and legal points as a starting point rather than as settled, and confirm anything you are about to act on. How we check things.
There is no single list
Every funder keeps its own restricted-industry list, and the lists disagree with each other. A category that one funder refuses outright is another funder's specialism. There is no industry-wide standard, no regulator-published list for commercial finance generally, and — with rare exceptions — no obligation to publish anything.
What exists instead is a set of recurring categories and a set of recurring reasons. Both are worth knowing, because the reason usually tells you whether a different funder in the same product category will feel differently.
The reasons behind the categories
Categories that show up on published lists
Where funders do publish a restricted list, the recurring entries are: adult entertainment, cannabis and CBD, firearms and ammunition dealers, gambling and gaming, cryptocurrency and virtual currency trading, debt collection and credit repair, payday and title lending, pawn shops, multi-level marketing, bail bonds, escort and dating services, weapons and defence, businesses primarily engaged in lending, and speculative or passive investment vehicles.
Lower down and much more variable: travel agencies and tour operators, ticket brokers, auto dealerships, law firms, staffing agencies, freight brokers, trucking with a single owner-operator, non-profits, franchises in specific systems, and anything with a large share of revenue from a single government contract.
SBA has its own eligibility rules that are set by regulation rather than by lender preference, and they are genuinely published — see what disqualifies you from an SBA loan, SBA ineligible businesses and passive income, and sba.gov.
The code they judge you by may not be yours
Most restriction screening runs off an industry code — a NAICS or SIC code — that is attached to your business somewhere you may never have looked. It could have been assigned when you opened the bank account, when you registered with the state, when you set up merchant processing, or by a commercial bureau inferring it from your name.
This produces a specific, fixable failure: a business is screened out by an automated rule because its code says something it does not do. A specialist cleaning company coded as a general contractor. A software business coded as a consumer-finance service because of the word "credit" in its name. A retailer coded for alcohol because it sells some.
Pull your commercial credit files and look at the industry code on each. Check what code your processor and your bank have. Correcting it is a bureau-by-bureau exercise with no statutory timeline behind it, which is a reason to start before you need funding rather than after a decline.
The processor layer is separate
Card processing has its own high-risk classification, run by acquirers and card networks rather than by funders. A business can be perfectly fundable and still hold a high-risk merchant account with reserves and elevated pricing. The two systems overlap in categories but they are different decisions, made by different parties, and being restricted in one does not automatically mean the other.
For advance products tied to card volume, though, they connect: a funder that cannot rely on a stable processing relationship will not advance against it.
What to do about it
- Ask the question first. "Is NAICS 561720 on your restricted list?" is a thirty-second call that saves a hard pull and two weeks. A funder that will not answer is telling you something.
- Know your own codes on every file that carries one, and correct the wrong ones.
- Describe the business accurately and narrowly. "Commercial janitorial for medical offices" screens differently from "cleaning", which can catch categories you have nothing to do with.
- Look for the specialists. Restricted at one funder frequently means underwritten by another that has built expertise and prices for it. Construction, trucking, staffing and restaurants all have dedicated channels.
- Separate genuinely distinct operations into distinct entities where that reflects reality. A retailer with a small restricted product line may be screened on the whole business.
If you are declined and the reason is the industry, ask for it in writing. Business applicants have adverse-action rights under Regulation B at 12 CFR 1002.9, narrower than the consumer version and scaled to the applicant's revenue. A written reason of "industry restriction" is worth having, because it tells you not to keep applying into the same category.
Where this applies
Related questions
What does this guide cover?
Almost every funder maintains a list of industries it will not touch. Almost none publish it, and the reasons are rarely about how good your business is.
Which funding products does this apply to?
Merchant Cash Advance, Working Capital, Business Line of Credit, SBA Loan, Equipment Financing, Invoice Financing, Revenue-Based Financing. Each has its own page listing the funders in this directory that offer it and what each one publishes about its terms.
Is this specific to restaurants?
It is written around how a restaurant business actually generates and collects cash, which is what makes its funding problem different. The mechanics transfer; the arithmetic may not.
Who writes this?
The Find Me Funders research desk. Some drafting is AI-assisted, and every page that is says so at the top, including whether a person has checked its claims yet.
How do I know a figure here is right?
Where a page carries the green notice, its claims were checked against the sources listed at the end and a reviewer is named. Where it carries the amber one, nobody has verified it yet and you should confirm anything you plan to act on.
Are the examples real deals?
No. Every worked example is labelled illustrative and exists to show the arithmetic. What any particular lender charges is on that lender's page, where it publishes it.
Why do you never say what a typical rate is?
Because we cannot source it. A market average assembled from lenders who do not publish prices is a guess with a decimal point on it. Where a lender publishes a figure, we show that figure and say where it came from.
Is this financial or legal advice?
No. It is general information about how these products work. Outcomes depend on your contract and your state, and a lawyer or accountant licensed where you are is the person to ask about your situation.
Can I reuse this content?
Quote a paragraph with a link back. Do not republish whole articles.